By Jonathan Tamayo
Missing Call Letters
$72 million in 26 mintues. That’s what ABC pulled in for 26 minutes of ad sales during the Oscars Feb. 22. It’s the most ad revenue since 2004, according to TNS Media Intelligence.
“This year’s tumultuous economic climate was both a boon and a bane to ABC’s Academy Awards telecast. While several major advertisers dropped out of this year’s event, it allowed new brands to participate,” said Dean DeBiase, CEO of TNS Media.
“Despite a challenging business climate and an overall downward trend in audience ratings, marketers understand the unique power of TV advertising for marquee events such as the Academy Awards,” he continued.
Both GM and L’Oreal, two major sponsors, had to pull out this year, leaving Hyundai as the top sponsor. Read the rest of this entry »